What does a CRM consultant do?

A CRM consultant helps a business structure, manage and improve the systems used to capture, follow up with, nurture, convert, retain and reactivate customers.

What is ongoing CRM management?

Ongoing CRM management includes maintaining lead data, monitoring follow-up, improving automations, fixing issues, launching campaigns and continuously improving the customer journey as the business evolves.

What is CRM automation?

CRM automation uses software to handle repetitive customer and sales tasks such as lead follow-up, reminders, nurturing, reactivation and internal updates so opportunities are handled more consistently.

What is lead follow-up automation?

Lead follow-up automation helps businesses respond to enquiries quickly and maintain consistent communication with prospects until they are ready to buy.

What is customer reactivation?

Customer reactivation is the process of reconnecting with old leads or inactive customers and bringing qualified opportunities back into the sales process.

Can GoHighLevel be used for customer retention?

Yes. GoHighLevel can support customer retention through follow-up, reminders, review requests, repeat-business campaigns, segmentation and other CRM automations.

Do I need to replace my existing CRM?

Not necessarily. Existing systems can often be improved or integrated. Replacement is only recommended when it clearly improves reliability, visibility or business results.

Do you work with businesses outside the United States?

Yes. The Bot Man works with businesses across the United States, United Kingdom, Australia and other English-speaking markets.

Contractor Marketing Agency • Paid Ads • CRM • GoHighLevel

More leads should become customers. More customers should come back.

I help contractors, construction companies and home service businesses generate qualified leads through paid ads, then manage the GoHighLevel CRM, follow-up, sales automation, retention and reactivation that convert more of those opportunities into revenue.

Find My Revenue Leaks →See How It Works

No disconnected tools. No one-off build that gets forgotten. I build it, manage it, and keep improving it as your business grows.

VerifiedReviews

Incoming lead New enquiry · Tuesday 4:38 PM

T+0s

New lead received

Thanks for getting in touch. I saw your enquiry and wanted to make sure you got a response quickly. What are you looking for help with?Auto-sent · T+8s

We're interested, but we're still comparing a couple of companies.T+22s

No problem. I can help with that. Here's the next available time to speak with someone from the team.Auto-sent · T+31s

✓ FOLLOW-UP ACTIVE — OPPORTUNITY MOVING

↗300+automations built & running

◷24/7systems working in the background

✓OngoingCRM management & optimization

OngoingCRM management & optimization

300+automations built & running

24/7systems working in the background

The Real Problem

Most businesses don't lose revenue because they lack leads. They lose it in what happens next.

Too manyopportunities fall through the cracks between first enquiry, follow-up, sale, retention and reactivation.

Lead follow-up is inconsistent.

The faster competitor often wins simply because they respond first and stay in touch.

Your CRM isn't being actively managed.

Data gets messy, leads get forgotten, and nobody has a clear picture of what happens after an enquiry.

Past customers and old leads are sitting untouched.

You already paid to acquire them. Most businesses simply stop talking to them.

Do the math: if your business generates 100 opportunities a month and just 10% quietly disappear because of slow follow-up, poor nurturing, or no reactivation, that isn't a CRM problem. It's a revenue problem.

What I Manage

The revenue system behind your customer journey

I build it, manage it, monitor it and improve it. You focus on running the business.

Lead Follow-Up

Every new enquiry gets handled consistently, quickly and professionally — without relying on someone remembering to chase it.

How lead follow-up works →

Sales Automation

Keep opportunities moving with consistent communication, reminders and next steps so fewer prospects disappear before buying.

Lead Nurturing

Not every lead is ready today. I build systems that keep your business in front of them until the timing is right.

Customer Retention

Keep customers engaged after the first sale with follow-up, reminders, review requests and repeat-business campaigns.

Reactivation & Win-Back

Old leads and inactive customers are often your cheapest source of new revenue. I build campaigns designed to bring them back into conversation.

Ongoing CRM Management

This isn't a one-time setup. I continuously manage, improve and expand your CRM and automation systems as your business changes.

Start With Visibility

Find out where your revenue is leaking

Before building anything, I look at what happens between the moment someone becomes a lead and the moment they become — or stop being — a customer.

"Show me how leads enter your business, how they're followed up, and what happens after the sale. I'll show you where opportunities are being lost."

STEP 1

Show Me the Journey

We look at how leads enter your business, how they're handled, and what happens after the first conversation.

STEP 2

I Find the Gaps

I identify weak points in your CRM, follow-up, lead nurturing, retention and reactivation.

STEP 3

We Build the System

If there's a fit, I build and manage the systems that close those gaps and keep improving them over time.

✓ No unnecessary software. No generic automation package. The system is built around how your business actually operates.

Get My Revenue Audit →

How It Works

From scattered follow-up to a managed revenue system

Revenue Audit

I review how leads enter the business, how they're followed up, where they stall, and what happens after they become customers.

System Design

I map the CRM, automation and customer journey around your actual sales process — not a generic template.

Build & Launch

I build, test and launch the system with as little disruption to your current operation as possible.

Manage, Improve, Grow

I stay involved. I monitor what's working, fix weak spots, add new automations and continuously improve the system as your business evolves.

Gabriel Mourão — The Bot Man, CRM and revenue automation consultant

About

The guy behind The Bot Man

I'm Gabriel Mourão — a CRM consultant and automation specialist focused on helping businesses get more value from the leads and customers they already have.

I've spent years building CRM systems, GoHighLevel implementations, sales automation, marketing automation and AI-powered workflows for service businesses across multiple industries.

The pattern I kept seeing was the same: businesses were spending money generating leads while losing revenue because follow-up was inconsistent, customer data was scattered, old opportunities were forgotten, and nobody truly owned the system behind the customer journey.

That's where The Bot Man comes in. I don't just build automations and disappear. I work as an ongoing CRM and revenue automation partner — building, managing and continuously improving the systems behind lead conversion, customer retention and reactivation.

My primary platform is GoHighLevel, alongside AI automation, Make.com, n8n, APIs and other tools when they make sense. But the technology isn't the product. The result is.

CRM ManagementGoHighLevelLead Follow-UpSales AutomationLead NurturingCustomer RetentionReactivationAI AutomationOngoing Retainer

Client Results

What clients say

See verified client feedback and reviews on Clutch.

FAQ

Questions business owners ask me

What exactly do you do?

I build and manage the systems behind your lead and customer journey — including CRM management, lead follow-up, sales automation, lead nurturing, customer retention and reactivation. The goal is simple: convert more of the opportunities you already generate and stop revenue from quietly slipping through the cracks.

Do you only work with GoHighLevel?

GoHighLevel is my primary CRM platform, but the system comes first. I also work with tools such as Make.com, n8n, Zapier, OpenAI, Claude, APIs and other platforms when they're the right fit. You are not hiring me for a software tool. You're hiring me to make the customer journey work better.

Is this a one-time project?

Usually, no. I prefer working as an ongoing CRM and automation partner because the customer journey changes as your business grows. I build the foundation, then continue monitoring, improving and expanding the system over time.

What is CRM management?

CRM management means making sure your CRM is actually helping the business operate. That includes keeping leads organized, monitoring follow-up, maintaining automations, improving pipelines, fixing issues, launching new campaigns and making sure opportunities aren't being forgotten.

Can you help reactivate old leads and customers?

Yes. Old leads and inactive customers are often one of the most overlooked revenue opportunities inside a business. I can build reactivation and win-back campaigns designed to reopen those conversations and bring qualified opportunities back into your sales process.

Do I need to replace my existing systems?

Not necessarily. I first look at what you already have. Sometimes the right move is improving the existing system. Other times it makes sense to consolidate tools or rebuild parts of the process. I don't recommend replacing software just for the sake of it.

Who do you work with?

I primarily work with growing service businesses that generate a consistent flow of leads and need a more reliable system for converting, nurturing, retaining and reactivating customers. I work with businesses across the US, UK, Australia and other English-speaking markets.

Let's Talk

Find out where your business is losing revenue

Tell me a little about your business and how you currently handle leads and customers. I'll look at where opportunities may be falling through the cracks and give you an honest assessment of what I would improve.

I reply personally.

💬 Or message me on WhatsApp →